Now on my guest blog at Actuate-Xenos Group:
If your organization prepares and provides activity statements and other types of customer account documents, then you know electronic communications are no longer merely “nice to have” but an absolute “must.” A new generation of consumers is accustomed to having online access to their information from wherever they are, whenever they want it, and the failure to offer a paperless option – or, worse, the offering of a poorly-conceived or badly designed way to have one – will send your patrons scurrying to a competitor.
Fortunately, there are three business dynamics at work that make the decision to go “e” a no-brainer.