Is Your Information Governance Mostly Sound and Fury?

“It is a tale told by an idiot, full of sound and fury, signifying nothing.” Shakespeare penned these words as a metaphor for life (Macbeth, Act V, Scene V), but they relate equally well to information governance in that organizations often spend more time arguing over the particulars than actually doing much about them. This […]

The Human Face of InfoGov

Solution marketeers and alarmist analysts love to flash the red lights of litigation support and audit compliance when making the case for information governance. But the problem with this is that neither of these reasons speak to the one Really Important Motive that lies at the end of the infogov path: To better serve/enable/empower people, […]

Personalization is One Key to Effective Communications

Now on my guest blog at Actuate-Xenos Group: Recently on that site, I discussed the how important it is to use customer history to shape communications planning. This time, we go a step further and explore the technique of personalization, which looks at behaviors beyond just buying history and, properly done, can cement your customer relationships. The first […]