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Take it from ‘Glee’: New Media Can Be Quite Anti-Social

If you’re still among those who wonder whether or why social media need to be managed as part of an overall information strategy, then consider this latest example from the world of entertainment:

Glee extra Nicole Crowther was fired from the hit show for tweeting spoilers about the upcoming prom episode […] Glee co-creator Brad Falchuk … went off on the actress, which ultimately resulted in Crowther deactivating her Twitter account and getting the boot from the Fox show […] A source close to the show said standard Screen Actors Guild day-player union contracts used by the show do not contain non-disclosure agreements, which lay out punishments when plot secrets are blabbed, so the legal ramifications are less serious.” – Los Angeles Times, April 21, 2011

Without a policy prohibiting disclosure of sensitive information, there’s no recourse to be had following its occurrence. And, of course, there’s no way to put the secret back into the bottle. So, in typical reactive fashion, 20th Century Fox now apparently is considering adding a non-disclosure clause to all of its talent contracts, a move that Disney apparently made back in October of 2009.

Do I have to draw you a map to correlate this Twitter-borne leak of a show biz story line with the spilling of your corporate beans? I didn’t think so …

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