It’s always illuminating to attend a couple of industry conferences only weeks apart, and then to try to reconcile the perspectives and themes they are built around. Having just been to the generally ECM-oriented AIIM Conference and the more CCM-focused Document Strategy Forum, I can tell you today that a very interesting dynamic is at work in the space between them.
What’s in a Name?
The hard part here is that audiences at both events tend to use many of the same terms but in slightly different contexts. “Content management,” for example, refers both to a broad discipline that stretches from capture to archiving (as it does in the world of AIIM) and a more narrow practice centered on orchestrating and delivering customized or personalized information (as it does in the realm of DSF.)
“Workflow” and “governance” are other such terms, and like “content,” they have similar-but-different meanings in each camp.