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Make “Social Business” More Personal, For That’s What “Social” is All About

Now on my AIIM Expert Blog:

Perhaps partly because our AIIM New England Chapter is holding a social media-related educational event next month, the preceding quote jumped out at me while I was finalizing arrangements for an upcoming business trip to Hong Kong. Sure, Twitter and Facebook are being used to provide peeks into closed-off places during times of crisis; that’s not new. But the personal quality of the statement somehow boosted the wattage of my mental light bulb and shed new light on how socialand medianeed to be combined to be fully effective.

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How have you used ‘social business’ to engage with people in your organization, with your partners, and elsewhere? How successful have you been? What would you do differently – or more of? Let us know, in the comments section below or in the various social forums!

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