Write Once, Distribute Many: Part Deux

Reaching the people for whom documents are intended is no longer “merely” a matter of sending Word files to the right email addresses, putting books and magazines in the right stores, and/or mailing catalogs to the right houses. Instead, it’s increasingly about making content available anywhere and everywhere a targeted reader might be – including […]

Write Once, Distribute Many: The Content Publisher’s Dream

You spend days, weeks, sometimes months gathering your facts, composing your content, obtaining the necessary reviews and approvals, formatting the document, and, in most cases, either printing it to paper or creating a PDF so you can send it out. And then the questions come: I don’t really need all of this. Can you send […]