“Big data has the potential to improve your customers’ experience”
– Any Technology Publication Ever
Articles and blog posts are always touting the potential this or that information technology has to improve this or that aspect of your business. The problem is, many organizations then rush out and make purchases figuring those benefits are mere mouse-clicks away – except they are not.
Successfully deploying technology to enable significant business gains is more a function of project management than it is of technology. Sure, plenty of organizations really need new solutions to help them enable particular outcomes. But plenty of others have lots of technology that is either un- or under-utilized. Many times, these latter cases involve organizations that were built through merger and/or acquisition, and whose line-of-business units still work largely independently.
Either way, converting computing potential into operational performance requires approaching all the individual stacks and all the departmental processes as if they existed to serve a single business entity – which, of course, they do!